The Real Logo-1
10-12
JULY
2025

Where ROI Is Rede-fined

THE
REAL
SHOW

Backed by 15 years of leadership & experience of organising 82 expo & event in the Regional Real Estate market in Egypt & GCC, the real show (version 2) by EG PROP sets & new benchmark of turnkey exhibitions, delivering outstanding ROI for the Exhibitors.

THE TEAM BEHIND

Hisham Elmasry

CEO & Founder

  • Founder of Go Green Real
    Estate (2010)
  • CEO of TheRentz.com
  • Co-founder of the Egyptian
    Association of Real Estate (2018)
  • Founder of EG PROP (2024)

Mohamed Elsaidy

Vice president

  • Board Member at EG PROP
  • CEO of Brandit Cairo
  • Served 25 years in the Egyptian
    Military Intelligence
  • Leads national summits on
    Digital transformation & mobility

Mostafa Okasha

BM & CO- founder

  • Board Member of EG PROP
  • 12+ Years of Experience:
    Extensive background in
    real estate
  • Managerial Roles Since 2016.
  • Project Head – New Ismailia City

Merihan Elkady

BM

  • Board Member at EG PROP
  • Founder of Brandit Cairo
  • General manager at Horizon
    FCB Cairo

Ahmed Mansour

CMO & BM

  • Board Member of EG PROP
  • Strategic marketing leader with 15+ years of experience, currently CMO at Market Standard.
  • Co-founder of The Brokers League

The Real Show
in Numbers

0

Expected
Visitors

0 Billions

Sales
Target

0

Brokerage
Companies
Participation

0

Real Estate
Developers

0

Days
Of Show

0

Leads

0 +

Destinations

New Cairo – North Coast – October & Zayed – New Capital – Sokhna & Red Sea – Dubai – Abu Dhabi – International Properties

0 Billions

The Big 4 Conference by EG PROP

is the first-of-its-kind initiative in Egypt’s real estate sector, bringing together the four most influential pillars of the industry
CEOs – CCOs – CSOs – CMOs